L'Oréal's iconic tagline "Because I'm worth it" has become a worldwide slogan in the beauty industry. Actress and model Joanne Dusseau, who first uttered the phrase in a 1971 TV ad, believes it was revolutionary at the time as it emphasized a woman's self-worth independent of men. The ad campaign challenged traditional views of women by promoting their empowerment and worthiness. The tagline has had a significant impact on women's confidence and has been spoken by numerous high-profile women throughout the years. Joanne reflects on the changing role of women and the importance of continuing to fight for equality.