Beekeeping is becoming a fashionable trend among women, with an increase in membership reported by the British Beekeepers Association. Beekeeping represents the current zeitgeist, aligning with nature, sustainability, and foraged food. Celebrities such as Angelina Jolie, Beyonce, Scarlett Johansson, and the Duchess of Cambridge have embraced beekeeping. The pandemic has also contributed to its popularity, with the Beckhams and Jennifer Garner taking it up as a lockdown hobby. Beekeeping offers a moment of calm, financial independence, and purpose, making it appealing to many women.